FNBS believe Brillat-Savarin who wrote, in Physiologie du Gout, ou Meditations de Gastronomie Transcendante in 1826: „"Dis-moi ce que tu manges, je te dirai ce que tu es." [Tell me what you eat and I will tell you what you are].

Base of all activities is …

•market experience
•gastro knowledge
•PoS skills
•connection to multipliers
•passion for brands
•faith to sucsess
•power of deciding
•electricity and positive energy